WIC Help NY Resource Center

WIC Peer Counseling: Breastfeeding Support When You Need It

Raise awareness of WIC Peer Counselors, who are specially trained to provide one-on-one breastfeeding support to families.

Sample social media posts and images—Spanish coming soon
Download sample messages and images to use on your social media channels and other communications.

Chat with Wanda, WIC’s virtual assistant, in English and Spanish!

Wanda is the New York State Department of Health’s WIC virtual assistant. In less than three minutes, potentially eligible participants can chat with Wanda in English or Spanish to learn about WIC, find out if they may be eligible, and get referrals to WIC offices near them. Wanda is easy to use on a computer, tablet or phone.

30-second video—also available in Spanish

15-Second video—also available in Spanish

Share on social media, websites, and other communications to families.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

Animated videos: Meet Imani, a mom who participates in WIC.

Imani, a mother of 2, talks about how WIC has helped her family.
More animated character videos coming soon!

30-second video —also available in Spanish

15-second video —also available in Spanish

Share on your social media channels, website, and other communications.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

Animated videos: Meet Anita, who applied for WIC for her grandchildren.

Anita, a grandmother caring for her grandkids, talks about how WIC has helped her family.

30-second video —also available in Spanish

15-second video —also available in Spanish

Share on your social media channels, website, and other communications.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

Animated videos: Meet Marcus, a dad whose kids participate in WIC.

Marcus describes how WIC helps his kids get the nutrition they need.

30-second video —also available in Spanish

15-second video —also available in Spanish

Share on your social media channels, website, and other communications.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

Celebrate 50 Years of WIC

WIC is celebrating its 50th anniversary in 2024. Help commemorate WIC’s five decades of success in providing vital health and nutrition support to women, infants, and young children.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Get a Healthy Start with WIC!

Videos touching on WIC eligibility, benefits, what to expect at your first appointment, and more. Share on your social media channels, website, and other communications.

2-minute video— also available in Spanish

30-second video —also available in Spanish

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

15-second video—also available in Spanish

WIC Modernizations: Get WIC the Way You Want It!

Increase awareness of remote services, online nutrition education, and other services and improvements that enable participants to engage in WIC in a way that meets their needs.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Sample communications content—includes English and Spanish
A selection of articles of various lengths with information about WIC modernizations and remote services.

Flyer—also available in Spanish

Early Pregnancy

Many people are unaware that they can qualify for WIC as soon as they find out they are pregnant. Help increase awareness that pregnant individuals can receive the health and nutrition benefits of WIC early in their pregnancy and beyond. Messaging also touches on WIC’s modern and flexible services such as remote appointments, eWIC, and more.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Sample communications content—includes English and Spanish
A selection of articles of various lengths with information about WIC support during early pregnancy and beyond.

Flyer—also available in Spanish

Participating in SNAP, TANF or Medicaid is an Easy Way to Qualify for WIC

Pregnant or breastfeeding individuals and children under age five who receive SNAP, TANF, or Medicaid can automatically qualify for WIC. This “adjunctive eligibility” makes it easier for households already enrolled in other assistance programs to access WIC benefits without having to provide additional income verification.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Promote WIC for Children Over Age One

In general, WIC participation rates drop significantly after an infant’s first birthday. Raise awareness among parents and caregivers of WIC eligibility for their children up to age five.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Sample communications content
A selection of articles of various lengths with information about WIC services for kids over age one.

Flyer—Spanish coming soon

WIC Helps Primary Caregivers, Too

Raise awareness of WIC among grandparents, foster parents, relatives, fathers and other primary caregivers, who can apply for WIC for children under 5 in their care.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Promote WIC’s Breastfeeding Support

Promote the array of breastfeeding support services offered by WIC.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Sample communications content
A selection of articles of various lengths with information promoting WIC’s breastfeeding support services.

Flyer—Spanish coming soon

Videos:

30-second video —also available in Spanish

15-second video—also available in Spanish

Share on your social media channels, website, and other communications.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

Ready, Set, Grow! with WIC

Messaging to raise awareness of the health benefits and services of WIC.

Sample social media posts and images—includes English and Spanish
Download for sample messages and images to post on your social media channels

Sample WIC communications and articles
A selection of articles of various lengths with general information about WIC

Flyers:

WIC Fact Sheet —also available in Spanish. Order free fact sheets here

Breastfeeding Mom —also available in Spanish

Dad and Child —also available in Spanish

Ultrasound Image —also available in Spanish

Videos:

15-Second Video —also available in Spanish

Share on social media, websites, and other communications to families.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

eWIC—a new way to shop!

Flyers with eWIC messaging