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The Special Supplemental Program for Women, Infants and Children (WIC) provides monthly food benefits that can be redeemed at approximately 3,000 authorized retail food vendors statewide. WIC benefits are given on an easy-to-use eWIC card that works like a debit card.

Need Help with WIC?

WIC Help Specialists offer one-on-one help applying for WIC.

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361,000 infants, children, and pregnant mothers receive benefits from WIC. (Feb. 2020)


Only 43.5% of estimated eligible women, infants and children participate in WIC. (2019)

Young Children

Only 48% of eligible young children age 1-4 participate in WIC, compared to 81% of eligible infants. (2016)

Every Dollar Invested

Every dollar invested in WIC saves an estimated $2.48 in medical, educational, and productivity costs.

WIC Eligibility

Women may be eligible for WIC if they are:

  • Pregnant
  • A mother of a baby up to 6 months old
  • A mother of a breastfeeding baby up to 12 months old
  • Have a child under age 5

To get WIC, a mother and/or her child must:

  • Meet age and other eligibility rules
  • Live in New York State
  • Have an income below a certain threshold or get benefits from Medicaid, SNAP or TANF

Note: Caregivers can apply for WIC benefits for a child in their care, if the child is under age 5.

Benefits of participation

Food insecurity in infancy and early childhood can have long-term health impacts. WIC participation is associated with healthier births, improved birth weights, reduced risk of infant mortality, better infant-feeding practices, more nutritious diets, better access to primary and preventive health care, healthier neighborhood food environments, and improved cognitive development and academic achievement in childhood.

Our WIC Help NY Program

WIC Help NY provides statewide outreach and education about WIC, and offers local, one-on-one services to help women and children get nutrition assistance through WIC.

Promote WIC

We can help you promote WIC in your community by providing outreach materials, articles, presentations, and other information about WIC.

Connect with WIC Help NY

We can also connect you to a local WIC Help Specialist to help your clients learn if they may be eligible for WIC, explain how WIC works, and set up appointments at a local WIC clinic. We contract with community- based organizations to provide this service in several counties in New York State. This service is free and confidential. Contact Misha Marvel, Child Nutrition Programs Specialist, to learn more.

WIC Outreach Resource Center

You can count on WIC

No matter where you are in New York State, there is a need to promote the benefits of WIC! Find outreach materials here.

View WIC Outreach Resources

We can help

We can provide you with WIC outreach materials, program information, and ways to help promote WIC in your communities. We can also facilitate a partnership with our WIC Help NY program. Contact Misha Marvel, Child Nutrition Programs Specialist, for assistance.

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