Outreach materials to connect families with WIC.
WIC Help NY Resource Center
WIC Agencies: Click here for flyers that can be customized with your agency’s contact information and other WIC outreach materials. If you forgot your password, reach out to your Regional Office outreach lead.
WIC Partners: Take our WIC survey to help us understand how partner organizations refer families to WIC and how we can reach more eligible families through partnership activities. At the end of this 5-10 minute survey, you can opt into a raffle to win a $50 gift card!
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General WIC Messaging
Wanda, WIC’s Virtual Assistant
Modernizations and Remote Services
Early Pregnancy
Adjunctive Eligibility
Nutrition Education
Non-maternal Caregivers
Kids over Age One
WIC Nutrition Education: Healthy Eating Made Easy for Families
WIC provides nutrition education tailored to the specific needs of families, offering practical guidance for healthy eating from pregnancy through early childhood.
Sample social media posts and images—Spanish coming soon
Download sample messages and images to use on your social media channels and other communications.
WIC Peer Counseling: Breastfeeding Support When You Need It
Raise awareness of WIC Peer Counselors, who are specially trained to provide one-on-one breastfeeding support to families.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Chat with Wanda, WIC’s virtual assistant, in English and Spanish!
Wanda is the New York State Department of Health’s WIC virtual assistant. In less than three minutes, potentially eligible participants can chat with Wanda in English or Spanish to learn about WIC, find out if they may be eligible, and get referrals to WIC offices near them. Wanda is easy to use on a computer, tablet or phone.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Postcard —also available in Spanish
You can order free postcards to help connect families to WIC!
Wanda QR code
Download to use in your print and digital materials.
30-second video—also available in Spanish
15-Second video—also available in Spanish
Share on social media, websites, and other communications to families.
To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.
Animated videos: Meet Imani, Anita, and Marcus
Imani, a breastfeeding mother of 2, talks about how WIC has helped her family.
30-second video—also available in Spanish
15-second video—also available in Spanish
Share on your social media channels, website, and other communications.
To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.
Anita, a grandmother caring for her grandkids, talks about how WIC has helped her family.
30-second video—also available in Spanish
15-second video—also available in Spanish
Share on your social media channels, website, and other communications.
To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.
Marcus describes how WIC helps his kids get the nutrition they need.
30-second video—also available in Spanish
15-second video—also available in Spanish
Share on your social media channels, website, and other communications.
To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.
Get a Healthy Start with WIC!
Videos touching on WIC eligibility, benefits, what to expect at your first appointment, and more. Share on your social media channels, website, and other communications.
2-minute video—also available in Spanish
30-second video—also available in Spanish
To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.
15-second video—also available in Spanish
WIC Modernizations: Get WIC the Way You Want It!
Increase awareness of remote services, online nutrition education, and other services and improvements that enable participants to engage in WIC in a way that meets their needs.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Sample communications content—in English and Spanish
A selection of articles of various lengths with information about WIC modernizations and remote services.
Early Pregnancy
Many people are unaware that they can qualify for WIC as soon as they find out they are pregnant. Help increase awareness that pregnant individuals can receive the health and nutrition benefits of WIC early in their pregnancy and beyond. Messaging also touches on WIC’s modern and flexible services such as remote appointments, eWIC, and more.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Sample communications content—in English and Spanish
A selection of articles of various lengths with information about WIC support during early pregnancy and beyond.
Participating in SNAP, TANF or Medicaid is an Easy Way to Qualify for WIC
Pregnant or breastfeeding individuals and children under age five who receive SNAP, TANF, or Medicaid can automatically qualify for WIC. This “adjunctive eligibility” makes it easier for households already enrolled in other assistance programs to access WIC benefits without having to provide additional income verification.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Promote WIC for Children Over Age One
In general, WIC participation rates drop significantly after an infant’s first birthday. Raise awareness among parents and caregivers of WIC eligibility for their children up to age five.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Sample communications content—in English and Spanish
A selection of articles of various lengths with information about WIC services for kids over age one.
WIC Helps Primary Caregivers, Too
Raise awareness of WIC among grandparents, foster parents, relatives, fathers and other primary caregivers, who can apply for WIC for children under 5 in their care.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Promote WIC’s Breastfeeding Support
Promote the array of breastfeeding support services offered by WIC.
Sample social media posts and images—in English and Spanish
Download sample messages and images to use on your social media channels and other communications.
Sample communications content—in English and Spanish
A selection of articles of various lengths with information promoting WIC’s breastfeeding support services.
Videos:
30-second video—also available in Spanish
15-second video—also available in Spanish
Share on your social media channels, website, and other communications.
To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.
Ready, Set, Grow! with WIC
Messaging to raise awareness of the health benefits and services of WIC.
Sample social media posts and images—in English and Spanish
Download for sample messages and images to post on your social media channels
Sample WIC communications and articles
A selection of articles of various lengths with general information about WIC
Flyers:
WIC Fact Sheet—also available in Spanish. Order free fact sheets here
Breastfeeding Mom—also available in Spanish
Dad and Child—also available in Spanish
Ultrasound Image—also available in Spanish
Videos:
15-Second Video—also available in Spanish
Share on social media, websites, and other communications to families.
To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.
Flyers in Other Languages
Messaging about WIC benefits and eligibility translated into languages other than Spanish. More languages coming soon!
Celebrate 50 Years of WIC
WIC is celebrating its 50th anniversary in 2024. Help commemorate WIC’s five decades of success in providing vital health and nutrition support to women, infants, and young children.
Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.
eWIC—a new way to shop!
Flyers with eWIC messaging
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- eWIC Fact Sheet (PDF) —also in Spanish
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6″ x 4″ eWIC card (PDF)
Includes print bleeds. Best suited for professional printing.
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