Use these materials to connect pregnant women, new moms, infants and children under age 5 with WIC.
WIC Help NY Resource Center
Ready, Set, Grow! with WIC
Messaging to raise awareness of the health benefits and services of WIC.
Promote Wanda, WIC’s virtual assistant
Wanda is the New York State Department of Health’s new WIC virtual assistant. In a friendly and conversational tone, Wanda asks potential participants questions that prescreen for WIC eligibility. In less than three minutes, families can learn about WIC services, find out if they may be eligible, and get referrals to WIC clinics near them. Wanda is easy to use on a computer, tablet or phone.
Toolkit: WIC Remote Benefits and $24-47 Fruit and Veggie Benefit
Use this toolkit to promote two temporary but important WIC flexibilities—the cash value benefit (CVB) increase and remote services.
CVB increase: through the end of September, most WIC moms and kids get $24-47/month to buy fruits and veggies—3-4 times more than before.
Remote benefits: WIC waivers and flexibilities associated with the COVID-19 pandemic have been extended through at least mid-October, 2022. WIC agencies are allowed to issue benefits remotely so participants don’t have to pick up their WIC benefits in person. Participants may enroll or re-enroll in WIC without visiting a clinic in person and postpone certain medical tests. Specifically, clinics may serve participants remotely via telephone, text or videoconference, and remotely load WIC benefits onto eWIC cards.
Sample social media posts and images—includes English and Spanish
Download for sample messages and images to post on your social media channels
Sample CVB communications and articles
Information for community partners to use to reach current and potential WIC participants.
eWIC—a new way to shop!
Flyers with eWIC messaging
WIC helps caregivers, too.
Flyers with messaging for non-maternal caregivers, who can apply for WIC for children under age 5 in their care
You can count on WIC.
Flyers with messaging featuring 3 and 4 year old children
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