WIC Help NY Resource Center

WIC Agencies: Click here for flyers that can be customized with your agency’s contact information. If you forgot your password, reach out to your RO outreach lead.

Participating in SNAP, TANF or Medicaid is an Easy Way to Qualify for WIC

Pregnant or breastfeeding individuals and children under age five who receive SNAP, TANF, or Medicaid can automatically qualify for WIC. This “adjunctive eligibility” makes it easier for households already enrolled in other assistance programs to access WIC benefits without having to provide additional income verification.

Sample social media posts and images—Spanish coming soon!
Download sample messages and images to use on your social media channels and other communications.

Promote WIC for Children Over Age One

In general, WIC participation rates drop significantly after an infant’s first birthday. Raise awareness among parents and caregivers of WIC eligibility for their children up to age five.

sample social media graphic with child and baby

Sample social media posts and images —includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

WIC Helps Primary Caregivers, Too

Raise awareness of WIC among grandparents, foster parents, relatives, fathers and other primary caregivers, who can apply for WIC for children under 5 in their care.

Sample social media posts and images—includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Promote WIC’s Breastfeeding Support

Promote the array of breastfeeding support services offered by WIC.

Sample social media posts and images —includes English and Spanish
Download sample messages and images to use on your social media channels and other communications.

Videos:

30 second video —also available in Spanish

15 second video —also available in Spanish

Share on your social media channels, website, and other communications.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

Ready, Set, Grow! with WIC

Messaging to raise awareness of the health benefits and services of WIC.

sample social media image kids on rug at school

sample social media image parents holding baby

Sample social media posts and images—includes English and Spanish
Download for sample messages and images to post on your social media channels

Sample WIC communications and articles
A selection of articles of various lengths with general information about WIC

Flyers:

WIC Fact Sheet —also available in Spanish

Breastfeeding Mom —also available in Spanish

Dad and Child —also available in Spanish

Ultrasound Image —also available in Spanish

Video:

30 second video to share on social media, websites, and other communications to families.

To get a shareable link, click “Share” in the upper right of the video (or 3 dots for “more”) and copy the URL. For more sharing options, click the link to view the video on YouTube.

Promote Wanda, WIC’s virtual assistant

Wanda is the New York State Department of Health’s new WIC virtual assistant. In a friendly and conversational tone, Wanda asks potential participants questions that prescreen for WIC eligibility. In less than three minutes, families can learn about WIC services, find out if they may be eligible, and get referrals to WIC offices near them. Wanda is easy to use on a computer, tablet or phone.

Wanda graphics and sample social media posts
High-resolution graphics for use on your website, newsletters, emails and social media posts. Also includes sample social media language.

Letter-sized flyer—Download and print to hand out to families, or use digitally.

Postcard—If you would like to order free postcards in quantities of 100 or more, please fill out this order form.

Wanda QR code
Download this QR code and use in your print and digital materials to connect families to Wanda and WIC.

WIC Remote Benefits and $25-49 Fruit and Veggie Benefit

Use this toolkit to promote two temporary but important WIC flexibilities—the cash value benefit (CVB) increase and remote services. Learn more about these policies on our COVID-19 Updates page.

CVB increase: through September 30, most WIC moms and kids get $25-49/month to buy fruits and veggies—3-4 times more than before.

Remote benefits: WIC waivers and flexibilities associated with the COVID-19 pandemic have been extended through August 9, 2023. WIC agencies may continue to enroll and serve participants remotely via phone, text, or videoconference, and participants may postpone certain medical tests. Remote issuance of WIC benefits onto eWIC cards is now permanently allowable.

Social media posts and images—includes English and Spanish
Download for sample messages and images to post on your social media channels

Sample CVB communications and articles
Information for community partners to use to reach current and potential WIC participants.